Category Archives: Branding


If you look over this blog, you could guess that I’m a big Nike fan. Always have been.

I like their products, but it is the brand and the beliefs that I truly love. Their branding is excellent, and they always do a superb job with each product launch. They nail their mission statement.

They have some great slogans for the specific parts of their brand.

  • Always on.
  • If you have a body, you are an athlete.
  • There is no finish line.

Tons of respect for this brand. The spirit of athletics lives in Nike.